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Content marketing has the power to drive remarkable results. It’s cost-effective, scalable, and provides a long-lasting return on investment. However, its success relies on creating high-quality content. Is this a task your business can handle in-house, or is outsourcing to an agency a better move? In making your decision, it might help to take a…
Influencer outreach, often called influencer marketing, is the process by which a company identifies key individuals and uses them to deliver important content to the target audience. Since credibility is often built on word of mouth, influencer outreach can be a successful avenue for many marketing directives. It can be used to build backlinks, capture…
A well thought out and executed social media marketing campaign can pay dividends for your company. It can boost your revenue while bringing in customers who would never have otherwise found out about your business. However, there are a few key points to consider before running into a big social media campaign, such as: 1)…
Social media marketing is undoubtedly a critical thing to be involved in for most brands. Most businesses will focus on some of the more well-known platforms. Therefore, this article explores some of the winning strategies to find success with Facebook marketing. 1. Ensure you have a brand page It may seem basic to discuss building…
Many brand marketers and business owners wait until the end of the year or the beginning of a new year to revisit their current marketing strategy. They look at the end of a year/beginning of a new year as the perfect opportunity to review how their existing marketing initiatives are working. Savvy brand builders don’t…
Today’s technology offers several avenues for startups to reach out to both prospective and current customers. And emails particularly, offer a quick and inexpensive way for small businesses to consistently engage with their audiences. A successful email marketing campaign can grow your subscriber lists, increase your online sales, and help you build trust as an authority…
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