Branding is the totality of experiences that customers or prospects have when they interact with your company, its products or its services. When it comes to branding, perceptions about your business are as relevant as specifications and facts. Effective branding messages elicit emotional responses that cause audiences to trust and remember your business. Have you…
You owe it to your brand to build a strong Facebook presence. There is a massive audience on this platform, and it is only getting larger with each new year. Those who take the Facebook opportunity seriously are likely to be the major winners in the future of digital media. Don’t wait until it is…
No word needs to be spoken, yet every commercial and almost every ad you have ever seen for a product can race through your mind in the blink of an eye. How? Merely by glimpsing a familiar company logo. A logo, a simple visual representation which has come to be associated with a specific company…
What if you didn’t have to cold call busy influencers to solicit their help? Instead, you could make content that naturally appeals to the interests of the influencer demographic. When you become a trusted voice in an influencer’s media feed, access to their attention becomes trivial. They will happily pay attention to you through your…
Whether you’re running a small, family-owned business or you’re in charge of marketing for a larger company, it’s important to create an interactive social media presence for your customers. Today’s modern shopper doesn’t have time to sit down and search for business hours or sales and company information. Instead, this information needs to be readily…
Social media marketing has become a big deal for most people, both from a personal and professional point of view. Twitter is a platform that is relatively easy to use and a great place to influence and communicate with others. However, being able to influence has a lot to do with having a large following….
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