Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
A marketing strategy is a bit like a skeleton. It is the bones which hold the operation together and give it life. A well-built marketing strategy allows you to make business decisions which will produce desired results. Intuition is a fabulous characteristic to have, but it should not be the basis for all business decisions….
A bounce rate is calculated as a percentage of single page visits on a site. It is basically the number of visitors who leave a landing page without any further browsing on the site. However, the bounce rate is calculated by dividing the number of bounces in a given time period by the total number…
People often forget that a public relations team is an investment in your business that can bring massive returns. Understandably, companies can be nervous and even leery about hiring a public relations team. However, if the team has experience in your particular industry and there is chemistry, then it can take things far. Public relations…
Return on ad spend, or ROAS, is one of the most overlooked search metrics in paid search campaigns. Online advertising is all about driving sales to your business and targeting potential pass-through customers. Paid search advertising connects the money spent on a campaign to generated revenue. Since every aspect of a paid search campaign isn’t…
There’s more to knowing your SEO ranking than consulting the search engines. Although many companies list SEO success as one of their top priorities, many companies don’t know that your ranking isn’t the only or even the best way to ensure SEO. The hyper-focus on search engine ranking ignores the pages that, through technical problems,…
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