Search engine optimization does not need to be a complicated process, and it can allow you to get a consistent flow of targeted visitors to your website if you implement it properly. The problem, however, is that people make mistakes that decrease their odds of reaching the first page of the search results. If you…
Twitter has become an almost indispensable tool for entrepreneurs, small business owners, and marketing specialists. It’s free, universally used, and immediate. It’s also potentially destructive when not used correctly. One of the ways businesses misuse Twitter is with their re-tweets — sharing information with their followers that someone else has posted. It’s great to share…
As a marketer or business professional, social media can be your best friend or your worst enemy. It can be used to boost your traffic, generate leads, increase conversion rates, and receive an excellent return on your investment. Conversely, the lack of a social media presence can dramatically decrease your online visibility, among other things….
Branding is one of the most important parts of running a business. Businesses without a strong, recognizable brand don’t tend to last long. Building a sustainable brand should be one of your primary goals as a business owner. Check the following branding mistakes below and make sure that you aren’t committing any of them. Failing…
Pay-per-click (PPC) marketing consistently ranks as one of the most cost-effective forms of online advertising. Whether you’re promoting a product, service or business, you can use PPC to drive conversions. However, you’ll want to avoid making the following mistakes. What is PPC Marketing? PPC marketing is a form of online advertising in which the advertiser…
Businesses trying to make it in the world of social media are forced to walk a tightrope. Success on social media demands your page be filled with a steady stream of interesting content and personable interactions. On the other hand, small businesses have to maintain an image of professionalism and eventually push their products and…
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