There are many people who say negative SEO isn’t real but that’s the equivalent of saying that identity theft isn’t real. Of course, it happens, and a lot more frequently than people like to admit. Think about it. If manipulating certain variables on your website or within your content can result in a ranking penalization,…
It is almost impossible to avoid duplicating content on the web. Matt Cutts, from Google, reckons 25 to 30 percent of all content is duplicated. Google does not recognize duplicated content as spam but it can result in content being filtered out and omitted from search results. Plagiarism, on the other hand, can be detrimental…
A bounce rate is calculated as a percentage of single page visits on a site. It is basically the number of visitors who leave a landing page without any further browsing on the site. However, the bounce rate is calculated by dividing the number of bounces in a given time period by the total number…
Some businesses have powerful brands which create a connection with customers. There are some businesses that can be recognized by only their logo. This is the type of connection with your customers you want to strive for when creating your brand. A brand is an important part of a company’s identity and it should not…
Send this to a friend