Most business owners will be familiar with the concept of search engine optimization (SEO) for their company’s website. However, many may not know exactly what it means or what it entails. Indeed, there are a number of common misconceptions and misunderstandings surrounding SEO, such as: 1) The SEO process always remains the same. One of…
The key to any successful search engine optimization or marketing campaign is posting thought-provoking and engaging content that your audience is interested in. However, oftentimes businesses become so preoccupied with creating a large amount of content that the quality of the content can suffer. As a result, research shows that most readers only get through…
If you, like many other business owners, have decided that it is time for your company to have a YouTube channel you may be wondering where to start. While it can be tempting to just dive right in, in order to maximize the effectiveness of your YouTube channel, there are a few steps that you…
If you want to improve your SEO (search engine optimization), one of the smartest moves you can make is to tweak your content marketing efforts. It’s not enough to offer basic content marketing; your content outreach efforts must be focused on creating brand marketing materials your audience will respond to. If you want to know…
Both of these strategies, when skillfully deployed, act as catalysts to achieve what every content creator aims to do. Increasing website or content visibility and driving more traffic toward one’s homepage is crucial to building an online brand and following. While content optimization and search engine optimization are excellent tools every content creator should keep…
Keyword optimization is still a huge part of any SEO strategy in 2018. That has never changed. Only the approach has evolved in recent years. Instead of building an SEO strategy around keywords, you should now be optimizing keywords themselves in addition to the rest of your content. Now that mobile-first indexing and voice search…
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