Social media sites are the latest tools that are being used by marketers for advertising their brand and building clientèle. Since social media is still a relatively new concept, people still have a chance to establish a name for themselves on these sites. Popular social media sites include Facebook, Twitter and Google+. In addition to…
Google regularly updates its search algorithms; sometimes it’s as quickly as two to three times per day. These are minor updates that do not affect much of anything. However, some major updates have an enormous impact on your website’s SEO. Google Fred is the latest such update. What Is Google Fred? Google Fred is not…
There’s more to knowing your SEO ranking than consulting the search engines. Although many companies list SEO success as one of their top priorities, many companies don’t know that your ranking isn’t the only or even the best way to ensure SEO. The hyper-focus on search engine ranking ignores the pages that, through technical problems,…
What is mobile optimization? This term refers to how well your website is optimized for viewing on mobile devices, such as iPads, tablets, laptops, and smartphones. A Nielsen “Mobile Path to Purchase” study found that 74% of mobile users conduct a search on their phone before deciding to purchase an item. Therefore, to engage with…
If you are a business owner, you cannot afford to ignore the internet, but just slapping up a website and creating a Facebook page is not enough. If you want to be successful in the offline world, you need to pay close attention to your online presence. Keeping your online presence fresh and up to…
If you want to increase revenues for your small business, developing a sales strategy is essential. Small business owners who don’t take the time to create a strategic sales plan doom themselves from the start. Business growth doesn’t magically happen, regardless of the product or service offered. You can have a popular product and excellent…
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