If you do only one thing this year to increase the effectiveness of your social media marketing, integrating video into your customer acquisition strategy is a must. More potential customers are consuming video than ever before, across multiple platforms and in multiple formats. From long-form video on Instagram’s recently launched IGTV to short-form videos in…
When it comes to maximizing your chances of generating leads, you want to be sure to leverage social media. Here are some of the best ways to generate leads using social media. 1. Share Content. One of the best ways to generate a significant number of leads using social media would be to share all…
Are you a small business owner who uses web and social media content to promote your business? Do you want to improve your social media, email, or article writing skills? In a world of information overload, simplifying your message may be the best advice for improving your online communication. That’s right, to be seen and…
There are certainly a decent number of social media sites to choose from these days. It’s clear though that not every platform is right for every brand. Pinterest has many significant benefits, but companies sometimes ignore the site because they don’t feel they can share visual social media content. This article will look at some…
In a word, absolutely! Vertical SEO is the biggest opportunity you’ve probably never heard of. With the influx of daily queries, it is possible to find or sell almost anything you want. Vertical SEO is the optimization of content on specialized industry platforms. For instance, Pinterest is an image-based platform, Etsy is for crafts and…
Content marketing is one of the most practical tools for building a relationship with your customers, driving traffic to your website, and increasing social media engagement. As with all types of marketing, planning and creating the right strategy is the key to success. Here are five things to consider when planning your content marketing strategy….
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