If you do only one thing this year to increase the effectiveness of your social media marketing, integrating video into your customer acquisition strategy is a must. More potential customers are consuming video than ever before, across multiple platforms and in multiple formats. From long-form video on Instagram’s recently launched IGTV to short-form videos in…
Even with the rise of online and mobile shopping, consumers still make a substantial amount of purchase decisions in a physical retail store. This is an important consideration as managers are planning their store layout and design. How do you approach your retail design with the best sales optimization? Here are some practices and tips…
As a marketer or business professional, social media can be your best friend or your worst enemy. It can be used to boost your traffic, generate leads, increase conversion rates, and receive an excellent return on your investment. Conversely, the lack of a social media presence can dramatically decrease your online visibility, among other things….
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