Public Relations, also known as PR, can be a confusing concept. In a nutshell, public relations is promotion of an individual, a product, or a brand. What this means is: if you have something you think others would be interested in learning about, PR is the simple, easy choice to get the word out. After…
Promoting a non-profit can prove to be a special challenge: while for-profit organizations often have many resources they can invest into marketing and promotions, non-profits often have multiple places where every dollar could go. That makes it crucial to minimize costs when promoting your non-profit organization, or you may not be up and operating for…
People often forget that a public relations team is an investment in your business that can bring massive returns. Understandably, companies can be nervous and even leery about hiring a public relations team. However, if the team has experience in your particular industry and there is chemistry, then it can take things far. Public relations…
When hiring a marketing professional, employers are usually looking for someone with a bachelor’s or master’s degree in marketing. Companies often think that these are the only people equipped with the right knowledge to succeed in their marketing department. However, there are a plethora of other qualified candidates who have degrees in public relations. Here…
Finding a public relations firm for your company can be very difficult, especially since there are countless naysayers that completely object to the idea of a small business hiring a PR firm. A PR firm won’t magically give your company the sales and attention that you want, but that doesn’t mean that it won’t help….
Mixing public relations with search engine optimization is a magnificent way to utilize the advantages of both fields through their inevitable overlap. Public relations professionals are going to impact their clients’ search engine optimization attempts whether they want to or not, and being aware of that is the first step to merging these two categories…
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