A quality lead generation system can help your business stay on the fast track to growth, increase monthly sales, and improve conversion percentages. An essential component of any business model, it can help you avoid those times of the year (or months) when sales may be slower due to changes in buying habits. A major…
In a word, absolutely! Vertical SEO is the biggest opportunity you’ve probably never heard of. With the influx of daily queries, it is possible to find or sell almost anything you want. Vertical SEO is the optimization of content on specialized industry platforms. For instance, Pinterest is an image-based platform, Etsy is for crafts and…
Public Relations, also known as PR, can be a confusing concept. In a nutshell, public relations is promotion of an individual, a product, or a brand. What this means is: if you have something you think others would be interested in learning about, PR is the simple, easy choice to get the word out. After…
It is a good idea for new businesses to learn marketing lessons by observing the way corporate giants produce and market their products. When it comes to the current Johnson & Johnson investigation, entrepreneurs can learn that it is important to be able to truthfully stand by the products they market. Johnson & Johnson admitted…
Colour can have a huge impact on perception, mood and behaviour, changing the way customers and potential customers feel about your products and even affecting their buying decisions. Taking the time to consider how this might affect your promotional material can make all the difference when planning your next marketing campaign. Before creating new advertisements…
The best and most successful marketing campaigns are built on a solid foundation of research, planning, and flexibility. Taking the time to lay a solid foundation is crucial to success, so it’s important to gather as much relevant information as possible before planning your strategy. Here are five questions you need to ask before planning…
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