Look at it for what it is. The LinkedIn platform is a goldmine for leads and lead generation. There are over 500 million business professionals on the platform. Of that number, over 40 million of them are in decision-making. So why aren’t more businesses pulling from this large tub of leads just waiting to be…
Video marketing is the best way to grow your page on Facebook. Creating video content, whether it’s a cell phone video or a professionally edited film, helps you to interact and engage with your audience. There’s a need to be fast, prolific, and shameless with your video strategy. Identify your brand’s core characteristics and then…
Without strong branding, marketing your company will often be a case of running faster to stand still. A good brand boosts the power of your other efforts by reducing the resistance of consumers, helping your marketing messages to hit their mark. Brand building is a science in itself, but one of the most important foundations…
When hiring a marketing professional, employers are usually looking for someone with a bachelor’s or master’s degree in marketing. Companies often think that these are the only people equipped with the right knowledge to succeed in their marketing department. However, there are a plethora of other qualified candidates who have degrees in public relations. Here…
Designing a professional website is a ubiquitous goal in modern times. Although, a “successful” professional website ought to be the goal over simply designing a traditionally professional website. The definition of success when it comes to website design considers page visits, clicks, revisits, and engagement. Of course, the website must be visually appealing and appropriate,…
Whether you’re running a small, family-owned business or you’re in charge of marketing for a larger company, it’s important to create an interactive social media presence for your customers. Today’s modern shopper doesn’t have time to sit down and search for business hours or sales and company information. Instead, this information needs to be readily…
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