We live in an internet age and our shift from print to digital has changed how we conduct business. Companies have found new mediums to build their brand and grow their audience. They can now reach customers across the world with nothing more than a click of a button. Any marketer must know how to…
If your goals involve growing your business, improving your profitability and attracting new customers, you are probably searching for ways to take your results to the next level. Many people, however, overlook the power that email marketing has to increase their sales and inspire customer loyalty. No matter the size of your business, you can…
Public Relations, also known as PR, can be a confusing concept. In a nutshell, public relations is promotion of an individual, a product, or a brand. What this means is: if you have something you think others would be interested in learning about, PR is the simple, easy choice to get the word out. After…
Blogging is one of the best ways to build a relationship with an audience. A quality blog will have readers returning to see each new post, followed by social sharing and related conversations. But for the majority of bloggers, this kind of positive reaction is usually reserved for an occasional article. Only the most successful…
Promoting a non-profit can prove to be a special challenge: while for-profit organizations often have many resources they can invest into marketing and promotions, non-profits often have multiple places where every dollar could go. That makes it crucial to minimize costs when promoting your non-profit organization, or you may not be up and operating for…
So you’ve found a few affiliate programs that seem suitable for your Web business. Each affiliate company offers links and banners that you can easily add to your website. Now what? It’s time to promote your affiliates so you can earn some cash. Perhaps you’re new to the world of online promotion, or at least…
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