Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
Understanding searcher intent can be difficult but it is a necessary part of modern SEO. Searcher intent is the motivation behind the keyword query. Understanding what that motivation is and how it is being applied allows to you to make your keyword strategy more intuitive. This falls in line with what the major search engines…
If you’re selling a product on Amazon, you need to understand their algorithms and their platform. The biggest mistake most people make starting out with Amazon is this. They hear SEO and they automatically think of Google. SEO is different on Amazon because it is a transactional platform. Every query is related to a product…
Backlinks have long been a foundation of successful search engine optimization. Although modern SEO is increasingly focused on content and engagement, links still matter a great deal in any remotely competitive sector. However, a link is not just a link. If you want to see your site move up the rankings, you need to make…
If you would like to get the most from your search engine optimization strategy, then consider the benefits of guest posting on reputable blogs. When a blog starts to grow and gets a lot of followers, the blog owner will have trouble keeping up with the demand for quality content. This situation creates the perfect…
Anyone familiar with the world of SEO can tell you that it is a vast sea of head spinning directives. If you are not careful, you can get penalized in a flash. The constantly changing nature of Google’s algorithms means there is no easy button for SEO. You must put in the work to reap…
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