Your site’s ranking on search engines relies on multiple factors. Most people are aware of popularity and SEO, but trust can sometimes get overlooked. Yes, you need to have a trustworthy site if you want to appear on search engines like Google. It is not just Google either – all search engines focus on trustworthiness…
Instagram’s content used to be displayed chronologically and marketers, in particular, got used to this type of prioritization. It was easy to manipulate and keep specific content in the top of user feeds. In early 2018, Instagram introduced a new algorithm that would change all of this, and not everyone was happy about it. Algorithms…
It is almost impossible to avoid duplicating content on the web. Matt Cutts, from Google, reckons 25 to 30 percent of all content is duplicated. Google does not recognize duplicated content as spam but it can result in content being filtered out and omitted from search results. Plagiarism, on the other hand, can be detrimental…
In a word, absolutely! Vertical SEO is the biggest opportunity you’ve probably never heard of. With the influx of daily queries, it is possible to find or sell almost anything you want. Vertical SEO is the optimization of content on specialized industry platforms. For instance, Pinterest is an image-based platform, Etsy is for crafts and…
The way people do SEO is continually changing. Conversions aren’t just for revenue anymore. As the age of technology advances, it is easy to see the metamorphosis if you look for it. Searches from mobile devices are on the rise. People are always on the go, and they often query from a smartphone or other…
There are so many online platforms these days that it borderlines on ridiculous. Video sites, blogs, social media, an endless number of websites–it seems almost impossible to create something successful amongst the competition. But it’s not impossible. It just takes the right approach. Concept Whether you have a blog or Instagram account, you need to…
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