Many have spent years navigating the murky waters of SEO to attract customers and convertible traffic. You have optimized copy, completed days of keyword research and perfected your call-to-action. You have increased your social media presence and stepped up your email marketing campaign. You may have even made the move to more video and live…
Meta descriptions are those little lines that appear below the title tags which explain key features of a business or website. Early on it was recommended that they be only about one hundred and sixty characters long. If they were too long, they were cut off. If they didn’t make sense or there wasn’t one…
Matt Cutts is often misquoted as saying guest posting is dead, but the title was catchy enough that it stuck. Guest posting isn’t dead, but spam posting is. The Google Panda Update made sure of that. Genuine guest posting is still a valuable tool that can be used for exposure, backlinking and traffic. The key…
If you want to move your content to a higher position on the search results page, you might be wondering what steps will allow you to reach your goal. Crafting engaging content that focuses on your targeted keywords is a good place to start, but it’s not enough to help you rank for competitive terms….
Hypertext Transfer Protocol, or HTTP, is the primary syntax for websites. HTTP/2 builds on that foundation by making use of a program called SPDY, pronounced speedy, to make load speeds better by altering the way content is transported. The purpose of HTTP/2 is to allow internet capacity to keep up with the needs of the…
HTTPS has become the primary format for information on the internet. It guarantees a secure connection between a computer and the webpage and browsers have started indicating which websites are safe and which aren’t. That could affect your ability to maintain customers, so it’s essential to switch to HTTPS as soon as possible. Although HTTPS…
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