Are you a small business owner who uses web and social media content to promote your business? Do you want to improve your social media, email, or article writing skills? In a world of information overload, simplifying your message may be the best advice for improving your online communication. That’s right, to be seen and…
Blogging is one of the best ways to build a relationship with an audience. A quality blog will have readers returning to see each new post, followed by social sharing and related conversations. But for the majority of bloggers, this kind of positive reaction is usually reserved for an occasional article. Only the most successful…
Now that society has entered the digital information age, there has been so much marketing effort put into social media that people have forgotten the original sales letter. The sales letter really started it all. People often assume that because everything is digital there is no need for an original sales letter or that it…
The rules of blogging have changed. Gone are those days where bloggers could easily influence search engine rankings. Unlike before, keyword stuffing and aggressive link building are now considered bad SEO (Search Engine Optimization) practices. If you want your blog to succeed, it is time to let go of these of bad habits and focus…
Whether you are writing content for your own blog or for someone else, you want to make it as high-quality as you can. By improving your skills, you can boost traffic, sales, and your following. Here are three things that might be missing from your content. 1. SEO SEO, or search engine optimization, is the act…
Years ago, there was an airline that provided its first-class passengers with, among other perks, complimentary issues of “Playboy” magazine. Forget what you might think of the appropriateness of that practice for a moment and consider why the airline stopped doing it. It wasn’t because of political correctness, which today would prevent such a thing…
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