Content marketing for customer acquisition can be a powerful tool when used correctly. Unfortunately, too many businesses jump into content outreach without a clear understanding of potential pitfalls that may negate their digital marketing effectiveness. Wanting to attract potential customers via inbound marketing is an admirable endeavor, but you must be strategic in your approach…
If you are a brand manager hoping to use social media marketing for brand growth, it is imperative you offer high-quality posts for maximum engagement. Social media marketers who don’t focus on top-quality social media posts will often find their outreach efforts offer little ROI (return on investment). To ensure your social media marketing posts…
Are you a small business owner wanting to increase your monthly sales totals? Are you tired of wishing you had a more viable small business and are ready to stop wishing for increased sales and take definitive action? One of the fastest ways to improve the future of your company is to adjust your small…
Pay-per-click advertising can be a gold mine of opportunity when implemented correctly. Unfortunately, far too many business owners jump into PPC advertising without a clear understanding of best practices. It’s only when advertising dollars have evaporated they realize they’re doing something wrong. To ensure your PPC ads achieve desired results without emptying your bank account,…
In order to receive the maximum benefit from social networking, it is absolutely imperative you have a plan in place. Connecting with consumers on Twitter can offer long-lasting benefits, but only if you approach the platform with the mindset of a military sharpshooter going into battle. Creating a Twitter marketing strategy will allow you to…
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