Facebook and Twitter may still dominate the social networking scene, but for how long? An exodus is quietly underway from these popular social media networks to Snapchat, and the movement is being headed by teens. For the uninitiated, Snapchat is a social networking platform to share photographs and videos, which automatically get deleted within seconds….
Snapchat is fun and easy to use. Most people intuitively understand the interface after a few minutes, and are delighted by the depth of the app’s features. Brands that create content on this platform every day can get a lot of attention. Snapchat is tough work, however, and it’s hard to keep up this daily pace…
Snapchat’s ephemeral content platform, which includes stories that disappear after 24 hours, pictures and videos that go after a few seconds, and pictures and videos that disappear after you click on them, has changed the face of social media. At first, it was unclear how traditional marketers would take advantage of this new platform and…
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