Content marketing is more than just a passing trend. Consumers are smart, and they want to be informed; that puts content marketing at center stage in 2018. Marketing strategists have caught on to the fact that consumers are done with the hype. People are busy, and their time is valuable, so if you want to…
Branding is the totality of experiences that customers or prospects have when they interact with your company, its products or its services. When it comes to branding, perceptions about your business are as relevant as specifications and facts. Effective branding messages elicit emotional responses that cause audiences to trust and remember your business. Have you…
Social media marketing is one of the most effective means of marketing today. Social media marketing is one of the few forms of advertising that enable companies to use highly effective user-generated content as ads. Social media platforms have solid analytics which will come in handy for A/B testing campaigns. Although the most popular social…
If you haven’t had a conversation with your grandmother about throwback telephony, you’re really missing out. In the olden days, they had something called a party line. This line was shared by multiple subscribers, who could pick up their telephones and listen in on their neighbors’ conversations. From those communiques, they learned everything from who…
If you’re using business blogging to build a reputation, it is imperative you understand critical factors influencing your SEO (search engine optimization). Too many bloggers create a blog for audience outreach without a clear understanding of factors impacting the reach of their site. Failure to focus on SEO performance can significantly impact your long-term blogging…
If you want to create content marketing posts your audience enjoys and shares with their social network, paying attention to trends in your industry is essential. The more information you have on new and upcoming trends, the more data you can offer your audience. But how do you find relevant trend data when you don’t…
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