A well thought out and executed social media marketing campaign can pay dividends for your company. It can boost your revenue while bringing in customers who would never have otherwise found out about your business. However, there are a few key points to consider before running into a big social media campaign, such as: 1)…
Social media marketing is an essential trend for all types of businesses. Small businesses though can get significant benefits from using social media for a variety of reasons. Therefore, this article looks at the subject in greater detail. 1. Social media traction can boost SEO As a small business, it’s likely that you have a…
Most businesses now know they need to be involved in social media marketing. Getting things right with digital marketing though isn’t as easy as it may look. Therefore, this article considers some of the things you need to do to get the results for your business that you need. 1. Treat every social media network differently…
If you do only one thing this year to increase the effectiveness of your social media marketing, integrating video into your customer acquisition strategy is a must. More potential customers are consuming video than ever before, across multiple platforms and in multiple formats. From long-form video on Instagram’s recently launched IGTV to short-form videos in…
Face it: marketing is an essential part of every business. Whether you have a brick-and-mortar chain or a small service website, there is no business without marketing. Marketing allows consumers to find your business and spread the word to other potential customers. Marketing takes many forms, especially today, and includes content marketing, social media marketing,…
Marketing in 2018 can be one of the most challenging tasks for anyone involved. There are so many ways to market in today’s digital landscape in comparison to the early 2000’s. In the past, you didn’t have as many major platforms to work with, and there were only a few search engines (i.e., Google, Yahoo!,…
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