Over the past decade, social media marketing has grown from a fringe advertising strategy to a vital marketing tool for businesses of all sizes. Social networks make great marketing tools because they require a minimal financial investment and if used correctly, can quickly help a business to grow. Here are eight reasons social media marketing…
As a marketer or business professional, social media can be your best friend or your worst enemy. It can be used to boost your traffic, generate leads, increase conversion rates, and receive an excellent return on your investment. Conversely, the lack of a social media presence can dramatically decrease your online visibility, among other things….
Many businesses flock over to the social media giants such as Facebook, Twitter or Instagram to promote their products and services. However, one often-overlooked platform that holds such a big potential for business growth is Pinterest. The Pinterest system involves the creation of profiles, boards and pins that can be re-pinned and shared by others…
Business owners and marketers can fall into the same traps as any person making New Year’s resolutions. Just as eating less and exercising more start off strong in January and tend to fizzle by March, so too can business and content marketing intentions that don’t become ingrained habits. Well-intentioned resolutions are only temporary fixes if…
Businesses trying to make it in the world of social media are forced to walk a tightrope. Success on social media demands your page be filled with a steady stream of interesting content and personable interactions. On the other hand, small businesses have to maintain an image of professionalism and eventually push their products and…
If you are a brand manager hoping to use social media marketing for brand growth, it is imperative you offer high-quality posts for maximum engagement. Social media marketers who don’t focus on top-quality social media posts will often find their outreach efforts offer little ROI (return on investment). To ensure your social media marketing posts…
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