Content marketing should help you to establish your brand in a way that makes the audience happy. You want them to stick with you, to continue returning, and to choose you over the competition. To do that, your content has to be what they want. Whatever your business, whatever you do, your content is what…
Goal-setting is the cornerstone skill of the most successful Instagram marketers. You need a clear way to set your intentions and measure your results so you can create clarity in an otherwise vague social media environment. While other marketers try to feel their way towards success, you will calculate your way there with your goals….
You can make a lot of progress as a marketer by courting the attention of influencers. There are some great ways to leverage your network, but there are also mistakes that can hold you back. If you do the wrong thing, you could get in your own way and cost yourself a lot of progress….
Sending out mass emails for a marketing campaign always carries the risk of your messages landing into someone’s spam folder. Not only is it bad for business, but your company can potentially get sued for sending spam messages. Email service providers (ESPs) will also ban your account if too many people mark your messages as…
Smart entrepreneurs have understood the power of affiliate marketing since the earliest days of the Internet. Those smart entrepreneurs have been selling products through their networks of affiliates and making thousands of dollars a month doing it. That level of success has encouraged many more people to jump on the affiliate bandwagon, but most of…
The best and most successful marketing campaigns are built on a solid foundation of research, planning, and flexibility. Taking the time to lay a solid foundation is crucial to success, so it’s important to gather as much relevant information as possible before planning your strategy. Here are five questions you need to ask before planning…
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