Direct mail and email marketing are both very powerful marketing mediums. However, people today are bombarded with advertisements all the time. They are on billboards, television screens and mailboxes and inboxes. Depending on how the advertisement is packaged and addressed, it can easily end up in the trash or the junk folder. That being said,…
Quora is one of the most under-estimated content marketing opportunities available to today’s brand builders. Sure you can find all sorts of intriguing answers on this powerful question-and-answer site, but did you know you could use Quora to turbocharge your customer acquisition efforts and SEO (search engine optimization) too? If you want to increase the…
The way that marketing is done has certainly changed over the last few years or so. Nowadays, an awful lot of the work is done online. This means brands need the best talent in digital marketing, social media and other related fields. Blog content is another crucial part of the equation and is now seen…
Content marketing can help you to reach a new and wider audience than ever before. Content will get people’s attention and will allow you to build your brand. With good content marketing, people will want to choose you over your competition and will quickly develop brand loyalty. Good content marketing does require effective targeting. No…
Keyword optimization is still a huge part of any SEO strategy in 2018. That has never changed. Only the approach has evolved in recent years. Instead of building an SEO strategy around keywords, you should now be optimizing keywords themselves in addition to the rest of your content. Now that mobile-first indexing and voice search…
If you want to get the most from any marketing effort, it’s vital you learn to write compelling sales letters that grab your prospects’ attention in a powerful way. When people face many distractions each day, you will want to find a way to stand out unless your goal is to get lost in the…
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