Many brand marketers and business owners wait until the end of the year or the beginning of a new year to revisit their current marketing strategy. They look at the end of a year/beginning of a new year as the perfect opportunity to review how their existing marketing initiatives are working. Savvy brand builders don’t…
Automation has become a vitally important part of most industries and marketing is no different. Every day it seems like new, innovative automation tools are becoming available for marketers to utilize. However it is important to know what these tools should and should not be used for. How Automated Marketing Tools Can Help 1) Organization…
If you want to create content marketing posts your audience enjoys and shares with their social network, paying attention to trends in your industry is essential. The more information you have on new and upcoming trends, the more data you can offer your audience. But how do you find relevant trend data when you don’t…
Social media is a powerful tool that companies can use to promote their brand and build their audience. Unfortunately, an improper use of social media can quickly backfire. Even if the rogue tweet or post is deleted, one simple screenshot can make the post go viral. Everything lives forever on the internet and even the…
For many beginners, content marketing can be difficult to grasp. The basic concept of developing content may be straightforward, but it can be hard to see what will engage audiences and gain tangible results. While there is no exact formula, businesses should expect to produce a marketing campaign that brings a positive ROI. You could…
Companies desire nothing more than seeing how their customers respond to their products and promotions. Customer feedback is valuable in gauging the quality of products and services. It also helps in making future product development and marketing decisions. Today, customers have numerous means of voicing their experiences with products, including the mobile platform. Here are…
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