Checking reviews has become integral to the online shopping experience. For a local business, reviews can make the difference between consumers choosing you or your competitors. Simply hoping customers leave positive reviews is not a good strategy, though, with a focused approach required. Asking customers to leave a review is the simplest method, but you…
As a marketer or business professional, social media can be your best friend or your worst enemy. It can be used to boost your traffic, generate leads, increase conversion rates, and receive an excellent return on your investment. Conversely, the lack of a social media presence can dramatically decrease your online visibility, among other things….
Affiliate marketing has become a popular way for entrepreneurs to make money online. It involves promoting a product as an affiliate of another company. When someone buys the product or takes the desired action, you’ll earn revenue. However, the success of an affiliate marketing campaign relies heavily on the product. If you’re thinking about trying…
If you look up the term “search intent” on your favorite search engine, you will likely see a list of results on the first two or three search engine results pages (SERPs). Headlines will claim search intent is the future of SEO, the secret to attracting the right traffic, and the ticket to more engagement,…
According to Hubspot, only 30% of B2B marketers reveal that their organizations are effective at content marketing. A big reason is that many do not test their efforts to discover what’s producing results and what needs modification for success. Merely creating, publishing, and promoting content is not enough. It’s important to measure your content’s performance…
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