There are numerous factors that can affect the click-through rate for your website. To ensure that as many people are clicking your link as possible, you have to figure out what affects it. One thing to consider is the URL structure of your page. This is something too many overlook, and a simple change to…
Whether you run an entire website or a small blog, every page must be indexed to be found by the end user. When a page is posted on the internet, the search-bots must first crawl the page. Once the page has been crawled, it is then indexed in the big rolodex on the sky. Only…
While some people might assume that direct mail is an outdated way of advertising, the truth is that it’s more relevant than ever and provides one of the highest return on investment (ROI) rates in marketing. Consider these statistics from a report published by InfoTrends.com: • 66 percent of people open direct mail • 82…
HTTPS has become the primary format for information on the internet. It guarantees a secure connection between a computer and the webpage and browsers have started indicating which websites are safe and which aren’t. That could affect your ability to maintain customers, so it’s essential to switch to HTTPS as soon as possible. Although HTTPS…
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