The way that marketing is done today has certainly changed over the last few years. Most brands are now turning to inbound marketing rather than the more traditional forms of marketing. The concept of inbound marketing is straightforward enough by reaching customers on their natural path organically rather than diverting customers through paid promotion. This…
Building an organic opt-in email list is tricky. Many people are reluctant to sign up for another mailing list when their inbox is already full of unread messages from companies they are not interested in. The best way to convince consumers to join your list is by answering the one question they are all asking:…
Major search engines collect data from people querying information, and they stockpile it, organize it and use it for marketing power. They have for years, and this is not new news. What is new news, is that it has been done without the knowledge or authorization of the citizens, which just came to light recently…
Twitter is a great way to connect with your target audience in short 140-character snippets. Twitter is a fast-paced social network and can be somewhat intimidating to a beginner. There are a lot of sites that connect you with other Twitter users that are also looking for followers, but these sites do not connect you…
Building a large Twitter following can take a great deal of time and effort, leading many businesses and marketers to look for shortcuts and schemes to boost their follower count. However, buying Twitter followers can be extremely risky, as there are many different ways for these schemes to backfire. Here are six reasons you should…
Creating a business involves a lot more than coming up with a good idea. In fact, your company’s service or product actually plays a very small part in whether or not your organization succeeds. While many new business owners are excited to launch their company, few realize just how vital conducting market research actually is…
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