A great online presence is absolutely essential to the growth of any business. No longer is that basic website from 2007 enough to engage your customers and keep them coming back for more. Nowadays, your business must exist in every corner of the internet, from blogs, to Facebook, to YouTube. Indeed it is YouTube in…
Video marketing is blisteringly hot in 2018, and it’s not hard to see why. Research shows that the moving image boosts traffic, conversions, and sales like nothing else – and this is a finding that’s backed up by cold, hard commercial experience. But if you’ve tested the video water and were disappointed with the results,…
With recent news of Instagram’s launch of their YouTube competitor (help.instagram.com/381435875695118), it isn’t surprising that YouTube has upped their game for brand marketers using the juggernaut video site for consumer outreach. On the same day that Instagram released IGTV, Google also released their new Creative Suite for YouTube (adwords.googleblog.com/2018/06/youtube-creative-suite.html). Their new multi-tool launch offers a…
If you do only one thing this year to increase the effectiveness of your social media marketing, integrating video into your customer acquisition strategy is a must. More potential customers are consuming video than ever before, across multiple platforms and in multiple formats. From long-form video on Instagram’s recently launched IGTV to short-form videos in…
If YouTube is one of your revenue streams, then it only makes sense you want to grow your audience. Growing your YouTube audience is like growing your financial future. YouTube is hot, and the number of videos viewed per second is staggering. The internet allows anyone of any age, gender and language to become the…
There is so much talk today about video marketing, maybe it is time for you to take a closer look to see how you can make money using this effective marketing technique. Video-sharing websites are popular, and there is no reason you shouldn’t get in on the trend. Although YouTube is the best-known video website other sites…
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