Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
For those who may be unfamiliar with the term, UI refers to user interface. A great user interface benefits both the end user as well as the site owner because it helps close the gap between the people who develop the ideas and the visitors who actually interact with them. Focusing heavily on usability and…
With millions of websites on the internet, customizing your site is essential if you want visitors to remember your company. You also need to find a way to stand apart within your own niche or industry. Here are three critical factors to consider during the website design process: • Template: Choose your predominant colors and…
Sixty percent of mobile phone users access the Internet from their preferred device on a regular basis. Stats like this stress the importance of having a website that’s designed for mobile viewing and browsing. If you can’t afford to invest in a separate mobile version of your existing site, there are cost-effective steps you can…
Online businesses and websites need a steady stream of traffic in order to build their brand, increase their customer base and expand their audience. While SEO (search engine optimization) techniques can be useful for achieving higher rankings on Google and other search engines, the constant changes in search algorithms means that businesses can no longer rely on…
One of the key benefits of having a content calendar in place for your medical marketing team is the ability to have a structured workflow. You know who is responsible for doing what as well as when the task is due. It also allows you to visualize how and where the content will appear for…
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