Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
Most business owners will be familiar with the concept of search engine optimization (SEO) for their company’s website. However, many may not know exactly what it means or what it entails. Indeed, there are a number of common misconceptions and misunderstandings surrounding SEO, such as: 1) The SEO process always remains the same. One of…
In the marketing realm, you can create a metric to track just about anything, and savvy marketers pay close attention to which metrics are the most significant indicators of a successful campaign. Online sales conversions can come in many forms, from various sources, and lead to multiple opportunities. But how can you be sure that…
Any good content marketing campaign must focus heavily on creating high quality, engaging content for your company’s blog. By posting interesting articles targeted directly at your niche or market base you will have no issue attracting your desired audience. However, as with any marketing campaign, it is never a good idea to put all of…
Your site’s ranking on search engines relies on multiple factors. Most people are aware of popularity and SEO, but trust can sometimes get overlooked. Yes, you need to have a trustworthy site if you want to appear on search engines like Google. It is not just Google either – all search engines focus on trustworthiness…
For those who may be unfamiliar with the term, UI refers to user interface. A great user interface benefits both the end user as well as the site owner because it helps close the gap between the people who develop the ideas and the visitors who actually interact with them. Focusing heavily on usability and…
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