A web page has two simple goals: engagement and conversion. While immediate direct selling typically turns people off, a soft and smooth conversion eventually incorporates an “ask” somewhere in the equation. People are often more inclined to do things after they have been asked, otherwise they may not even realize a need exists. There are…
Checking reviews has become integral to the online shopping experience. For a local business, reviews can make the difference between consumers choosing you or your competitors. Simply hoping customers leave positive reviews is not a good strategy, though, with a focused approach required. Asking customers to leave a review is the simplest method, but you…
Before the Google Penguin update in 2012, link building was the primary focus for most of the successful websites online. The sites that could build the most backlinks were most commonly at the top of the search engines. Spammy link schemes and automated link building helped sites promote their content, with the material often failing…
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