A great online presence is absolutely essential to the growth of any business. No longer is that basic website from 2007 enough to engage your customers and keep them coming back for more. Nowadays, your business must exist in every corner of the internet, from blogs, to Facebook, to YouTube. Indeed it is YouTube in…
If you, like many other business owners, have decided that it is time for your company to have a YouTube channel you may be wondering where to start. While it can be tempting to just dive right in, in order to maximize the effectiveness of your YouTube channel, there are a few steps that you…
Nearly 100 hours of videos are uploaded to YouTube every minute. How can users help their video shine in the midst of so many other, more popular videos? As with blogging and website traffic recommendations, SEO (Search Engine Optimization) is the best way to bring viewers into your video universe. Since, like Google, YouTube is…
With recent news of Instagram’s launch of their YouTube competitor (help.instagram.com/381435875695118), it isn’t surprising that YouTube has upped their game for brand marketers using the juggernaut video site for consumer outreach. On the same day that Instagram released IGTV, Google also released their new Creative Suite for YouTube (adwords.googleblog.com/2018/06/youtube-creative-suite.html). Their new multi-tool launch offers a…
If you do only one thing this year to increase the effectiveness of your social media marketing, integrating video into your customer acquisition strategy is a must. More potential customers are consuming video than ever before, across multiple platforms and in multiple formats. From long-form video on Instagram’s recently launched IGTV to short-form videos in…
If YouTube is one of your revenue streams, then it only makes sense you want to grow your audience. Growing your YouTube audience is like growing your financial future. YouTube is hot, and the number of videos viewed per second is staggering. The internet allows anyone of any age, gender and language to become the…
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