Would you like to increase your conversion rate and take your profitability to new heights? If so, email marketing is a useful tactic that you won’t want to ignore. When you use it properly, you will increase the lifetime value of each customer more than you likely thought possible. The idea is to create an opt-in page, to offer value, and to go for the sale when your prospects are eager to take action.

Having an opt-in page is a vital step because people don’t want to give their contact information away to everyone who asks. The gift that you offer will depend on your industry and the outcome that you have in mind. In most cases, a free e-book or video lesson will get the job done, but you don’t want to take shortcuts. Your prospects will judge your premium products and services on the quality of your free offer, so you will want to put your best foot forward.

When people start signing up for your mailing list, don’t push for the sale right away; this can cause you to lose subscribers. The next few emails you send should contain engaging and useful content that your audience won’t want to miss. The way you approach this part of the process is up to you, but you might need to try several methods to get an idea of what gets the best response. A lot of marketers expand on the lessons taught in the e-book or video course, and doing the same can provide your online business with impressive results.

Once you have earned the trust of your prospects by offering value, you can go for the sale. To get the best possible results, put as much thought into your subject line as you would a headline for a sales page. Your email should contain short paragraphs, subheadings, and a call-to-action. You can increase your odds of success even more by offering an exclusive discount or bonus to your email subscribers.

When you harness email marketing to grow your business, you will be surprised with the outcome. People who would have otherwise left your website without giving you a second thought can become long-term customers who will buy from you several times. The biggest mistake that marketers make is trying to take shortcuts, and they usually fail as a result. As long as you take it seriously, email marketing will improve your productivity, enhance your profitability, and grow your business.