The Facebook platform is packed with valuable tools for marketers. When you grow your first Facebook page, it’s like adding an entire new portfolio of money and attention generating activities to your marketing toolkit.
There is a lot of misleading information out there about marketing your brand on Facebook. Some people would say it is all about money, while others say it is all about luck. Neither viewpoint is correct.
Success as a Facebook marketer is all about honesty, persistence, and a good understanding of how to find your niche. This article will teach you everything you need to know to get started.
Set Your Schedule
Your content schedule is the backbone of the consumer-facing side of your Facebook presence. Your goal should be to build up a lot of fans who actively anticipate and look forward to your content.
In order for people to look forward to your posts, you need to have a steady schedule. It’s up to you to figure out the perfect schedule for your content. The more often you post, the easier it is to grow the audience, but the harder it is to keep up with making all that content.
Aim high at first, such as five posts per week. If this turns out to be a bad fit for what you do, you can try reducing it to three posts per week.
React to the Comments
Your comments section is the ultimate representation of your page. If it’s full of active and engaged fans with real things to say, you know you are on the right track. Most pages fail to achieve significant comment engagement.
When you reach this point, the comments can give you valuable insights. You will learn what fans love about your content and you’ll also learn what they dislike. If certain criticisms show up time and again, act upon them. There is no reason to ignore a clear message from your fanbase.
Try to make it a habit to keep an eye on your comments and react to the best criticisms. This is how your fans can become a valuable resource for improving your content.
Define and Win Your Niche
The niche that you are a part of has everything to do with your brand’s social media success. Get into the wrong niche with too much competition and you may fail in spite of a great effort. Get into an easy niche with high demand and low supply, and you may find success even as you are just starting out.
It’s clear that choosing a good niche matters. Since a niche can be any topic of interest that at least a few dozen people search about online, you have a ton of options. One way to approach this is to brainstorm 5-10 niche ideas, then research them all. Identify the one or two that seem to have the best potential, then create content for it for a month.
Over time, this kind of process will help you to become the number one brand in your category. This is a crucial step if you hope to grow to a national or international level of awareness.
View Facebook as an Opportunity
It’s an amazing way to reach new people. You can see this platform as a whole suite of options for marketing which never existed before and which you now have access to for free.
There are a million ways to improve your page over time. You can get better camera equipment, new team members to help with the content, and much more. Start small though. Think of your first few months as a chance to lay the foundation that your more ambitious future projects will stand upon.
If you do it right, there’s endless opportunity for you on Facebook. Give the tactics from this guide a try and you’ll see it for yourself.