The Google Hummingbird is a search algorithm that sorts through all kinds of information and tries to determine the end user’s intent before returning search results. It is meant to make the user’s query more successful by returning more specific results relating to the end user’s search. It wasn’t intended to be a penalty-based algorithm or to directly affect site rankings. It was intended to improve the search and return high-quality results.
This new algorithm, or search platform, is supposed to be precise and fast which is why it was dubbed the Hummingbird. The Hummingbird takes each word in a query into account before returning results, rather than just a few keywords. The goal is to apply meaning technology to the searches rather than auto-botting keywords.
The main purpose of the Hummingbird has been spelled out. However, the way it applies to websites and everyday web surfing has not been addressed. The Hummingbird strives to comprehend the meaning behind phrases and conversational tones in order to return better search results, which is the focus of the meaning technology. For instance, if someone were to query the best place to buy a phone charger the traditional search may match terms like buy, phone and charger. Hummingbird, however, should understand your location and that you are actually looking to purchase a charger rather than a phone. It helps return results of businesses close to you which carry that product.
The Hummingbird considers many different factors in returning search results and it does it at a speed that will make your head spin. It considers page rankings, important links, and the context around keywords among other things. This is one of the reasons why it is so important to optimize a page and a site properly, so you can feed the Hummingbird and be visible in search results.
The Hummingbird is not a replacement or core algorithm. It works in conjunction with other algorithms like the Panda and the Penguin. These are all parts that work together to make the search engine itself and allow the end user to have a smooth, fun web surfing experience. All these algorithms fulfill a specific task in today’s technology.
Returning Results With Hummingbird
Many tech-savvy people were under the impression that this had been done already and it kind of had. It was applying this technology within the Knowledge Graph answers but that was it. Google Hummingbird is designed to apply meaning technology to millions of pages on the internet almost simultaneously. Google Hummingbird and Knowledge Graph facts together do yield surprisingly specific results.
The Goal Of The Hummingbird Update
The Hummingbird update had many goals, most of which were reached. Its primary goal was to understand the conversational tone and return the proper results. The semantic search for a Chinese restaurant near me will yield results based on your location that can actually be used. These are things we take for granted today but years of research and development were necessary to bring this to fruition. A heavy focus on synonyms and theme-related content has made Hummingbird a huge success. It has improved local searches and allowed the voice search to bloom into an everyday essential. By deciphering conversational language and human intent, the Hummingbird has given Google an arbitrary face to go with the name. It has brought it one step closer to artificial intelligence instead of just a search engine.
The Hummingbird has been a great development for Google and for the rest of modern civilization. Phones and devices are everywhere, and Google allows them to answer questions that move everyday life forward in today’s progressive technology.