For those who may be unfamiliar with the term, UI refers to user interface. A great user interface benefits both the end user as well as the site owner because it helps close the gap between the people who develop the ideas and the visitors who actually interact with them. Focusing heavily on usability and user experience is a great way to harness the power of great UI.
A great user interface can mean the difference between success and failure in an application or website. It helps with everything from the user flows to the natural conversion rate. The visitor’s response to their interaction with the technology typically lets the UI designer know if they are headed in the right direction, and this knowledge is vital. Here are a few ways to ensure that you are focusing enough energy on your visitor’s experience, besides checking your conversion rate.
Consider User Flows
If the conversion rate on your website is plummeting and the bounce rate is high, then you may need to consider utilizing user flows in the development process. A user flow is crucial to moving users smoothly through an application. It is the term used to describe a visitor’s experience from beginning to end on a website. It is the entire process of a consumer landing on a website and accomplishing their purpose from start to finish. On a retail site, the user flow may refer to the path taken to purchase a product or research a competitor’s product.
User flows are the process of developing directly for the user, or visitor, so that they move through the conversion process smoothly. Utilizing a user flow first entails identifying the end user in detail and isolating their possible intentions on a page. This requires more than just a general demographic. A user flow accounts for all possible paths on a website and goes the extra mile to meet the visitor’s needs. End users have an innate hunger for information and immediate satisfaction. Proper user flows satisfies both needs to get the visitor smoothly to the end goal.
An end user, or consumer, can take many different paths once they land on a website. A user flow considers all these paths and commonly manifests as a flow chart to account for each option. All the major navigational points are located, analyzed accordingly and marked on the chart. The flowchart is used to identify those areas of design which may need improvement and those that are working well. A user flow directly benefits both the end user and the site owner.
Consider Linear Immediacy
Most UX, or user experience, designers have already started moving toward a linear design experience giving users an identifiable beginning, middle and end. A linear flow design simplifies user interactions with mobile applications and makes them more user friendly. This is important, and it has had positive feedback to date. We live in the age of Live streaming and immediate satisfaction. Not only do users want instant gratification, they also want to make effective use of their time. A linear flow design allows users to complete a single task at each step, making it easier to estimate the amount of time necessary to complete a task. The most successful UX designers combine Linear User Flow with immediate response and Live stream, removing blockages to deliver an incredible experience for consumers from beginning to end.
Harnessing user flows and linear immediacy is a fantastic way to design directly for the user with their experience in mind. It is a genuine way to enhance a visitor’s experience on your site while improving your site’s rankings. You’ll also see a dramatic boost in your conversion rate.