Over the last few years, mobile device usage has exploded in growth. More people are accessing the web from their mobile phones and tablets now more than ever. For business owners, it presents a new opportunity to generate more leads and convert them to lifetime customers.
In order for business owners to capitalize on mobile users, they need a website that is optimized specifically to run on a mobile device or tablet. Unfortunately, many do not see the benefits of investing into a mobile website. Skipping out on this opportunity will only leave money on the table for the competition to scoop up.
If you’re a small business owner who doesn’t think mobile is the way to go, what is holding you back? Maybe these 3 common excuses will help shed some light on the subject. Read through them and you will see why they are holding you back from more growth!
#1 – There is No Need for Another Website
A lot of business owners unfamiliar with the mobile movement feel that a regular website is good enough. Why build another website when you’ve already got one? Here’s the problem – most websites are built specifically for larger screens. Trying to load site meant for a laptop or desktop computer onto a small 3 to 4 inch screen just doesn’t work. If your site is hard to read and slow to load, it’s going to be tough to get mobile users to stick around.
By building a website that is designed specifically for mobile devices, the user experience greatly improves. It’s faster and easier to read, which will help convert your browsers into leads (and hopefully customers). Anyone who relies on their web presence needs a mobile website, plain and simple.
#2 – It’s Just Another Worthless Expense
If anything can kill the profit of a small business, it is unnecessary expenses. Business owners who have a regular website might see a separate mobile site as a useless expense. The problem here is that they do not realize the benefits that a mobile website has to offer, as well as how cost-effective it is to have one in the first place.
Mobile websites are actually simple to create, since they rely less on fancy graphics and lean more towards providing information quickly and efficiently. Someone on the move is going to favor a website that gives them exactly what they want when they need it. If you’re not giving your potential customers that, your competition will.
#3 – No Need to Bring in More Customers
Surprisingly, this is something that business owners have actually said. They feel that they are already busy enough, so what’s the point of trying to bring in new customers? It’s a safe bet that any other competing businesses would be more than happy to take over for the customers you feel like you don’t need.
What some people forget is that a mobile website isn’t there just to bring in new leads, but it also serves your current customers as well. Why not keep make your current customers happier and gain a few new ones in the process?
Get a Mobile Website Now
A solid mobile website will only improve the quality of your business and keep your customers coming back for more. Whether you’ve made these same excuses in the past or are one the fence about getting a mobile website, it’s time to saddle up and make the right move today!