Are you a small business owner wanting to increase your monthly sales totals? Are you tired of wishing you had a more viable small business and are ready to stop wishing for increased sales and take definitive action? One of the fastest ways to improve the future of your company is to adjust your small business marketing strategy. Integrate the following tips into your business plans and you will be on your way to increased sales opportunities.

– Customer reviews can have a huge influence on your sales rates. Make sure customer reviews are integrated into multiple areas of your marketing plan. Use reviews on your website for positive SEO. Incorporate reviews into your social media marketing strategy by sharing them on networking platforms like Pinterest and Facebook. You can even create blog posts based on customer feedback you have received and embed the customer review into your blog post.

– Speaking of blog posts, make sure updating your blog posts is part of your content marketing strategy. You can’t add a blog post to your website and then just forget about it. Review your old blog posts on a regular basis to see what information needs to be updated. Tweak the text of your blog post to reflect current data and then share your post on multiple social media networks for an extra shot of consumer attention. If you have a blog distribution strategy (you should), make sure you redistribute your blog post to multiple locations like StumbleUpon and Firespotting. The more places you share your refreshed content, the likelier it is your blog post will climb in search engine rankings.

– Video is more popular than ever. Small business owners should have a defined video marketing strategy in place. Create videos with your smartphone to share on video networks like Vimeo and YouTube. Turn key points from your blog posts into SlideShare presentations and then convert your SlideShare presentations into videos. Even looping GIFs you share on social networks like Twitter and Facebook can be part of your video outreach strategy. Once you start changing the way you think about content outreach and adopt a video-first mindset, you will be amazed at how many opportunities you discover to use video in your marketing efforts.

Improving your small business marketing strategy is a work-in-progress. You need to maintain an awareness of what is working for your brand and what needs tweaking. By testing multiple components of your marketing strategy and measuring results on an ongoing basis, you can adjust your audience outreach efforts once you understand which efforts are delivering the highest ROI. Growing a successful small business takes time and dedication. Incorporate these marketing tips for small business owners into your plans and you will be on the path to success.