Label functionality can baffle even those who speak the language of code, and trying to manually label multiple ads and keywords can take more time than anyone has. The tedious chore of copying labels from entity to entity can numb the mind and bewilder other senses before it is finished. A bid adjustment with some labeled keywords within the ad group will not necessarily reflect the labels, creating hysteria considering the work which must be completed to copy each label from entity to entity. This conundrum often leaves people pulling their hair out in a frenzied delirium.

Labels: Created and Applied

Double click search labels are best used to manage and report on campaigns outside the traditional structure, and any keyword can be applied. Multiple labels can also be added to an object for elasticity, which is no surprise to those who use them. A label allows reporting on all related keywords and supports multi-level inheritance so that new ads, ad groups and keywords inherit the same label. Adding another label will not change things in the ad group, but the ads, ad groups and keywords will adopt the additional label. Inevitably there will be two labels: the one assigned and the one adopted. Search engines do not pick up label information, as they are strictly intended to organize objects within a double click search.

Traditional Bulk Sheets To Create, Manage And Apply Labels

Using traditional bulk sheets to create, manage and apply labels was the only option for a very long time. It was first necessary to download a bulk sheet template and carefully enter information into each individual column. Once information was entered in the row type, action, label and label ID fields the bulk sheet could be uploaded to the appropriate engine account. Seems simple enough, right? The problem therein lies when multiple labels need to be added to the same keyword. As the conglomerates would have it done, each individual label would be manually added to the first, separated by a forward slash or virgule. This wouldn’t be such massive undertaking except for the fact that it periodically needs to be done with hundreds of labels and keywords.

Solve Labeling Issues With Scripting

A simple script has recently been created to help solve labeling issues and make it a simpler task which does not require all the humdrum manual input. If run properly, the script can copy labels within an ad group from ads to keywords or the other way around. The script must simply be copied and run. There is a little labor-intensive activity associated, but this is simply to make it unique to specific campaigns. Once the script is copied, all that is left to do is fill in the blanks and run it. It beats the frenzied delirium, which is the alternative. The script itself is case sensitive so it must be carefully copied, but it is free. Unfortunately, it is useless for shopping, video and universal ad campaigns. Additionally, some engines only allow scripts to run for a half hour. Larger accounts may require the script to be run multiple times, but it beats the alternative for sure.

Script Can Copy Labels Between Levels Too

Label visibility can cause the same inherent craziness as copying them to keywords and ads. With the hundreds or thousands of campaigns enabling even more ad groups and keywords, labels are crucial. The enormity of it all doesn’t always allow a single label to be identified rather than filtered. Additionally, keyword and ad labels are not always visible inside campaigns or ad groups. This confusing labeling mess just keeps getting deeper and deeper. Finally, someone has created a script to fill in the gaps and make it possible to copy labels between levels. This script is also free but carries the same inherent characteristics as the first script. It doesn’t work on shopping, video or universal app campaigns and it can only run for thirty minutes. It can, however, be run multiple times. Rest assured manual labeling is slowly dying, thank goodness.