Companies desire nothing more than seeing how their customers respond to their products and promotions. Customer feedback is valuable in gauging the quality of products and services. It also helps in making future product development and marketing decisions. Today, customers have numerous means of voicing their experiences with products, including the mobile platform. Here are ways to utilize mobile apps to leverage customer feedback.

Customers have a great tendency to use apps to provide feedback on companies and products. Whether the feedback is negative or positive, it is important for managers to incorporate in product development and marketing projects. One particular way managers capitalize on this is to develop an app that gathers customers’ feedback and criticisms.

If your organization constantly runs into problems regarding customer complaints, you can develop a user-friendly app that allows these complaints to be sent directly to your support. This will allow your company to be more responsive to negative feedback and develop solutions. In addition, these apps let your customers know that their feedback is not going unnoticed.

Branded apps can also be further optimized for customers by including context-aware feedback options. If you have a physical store or location, use geofencing to have customers take surveys when they are inside. You can also have customers download an app that sends them product information or promotions when they are around your store. If you are a doctor with a medical office, you can run Bluetooth beacons to determine how much time clients spend in your lobby or designated wait areas. You can then consult with your team about improving scheduling options if wait times are too long. For restaurant owners, discounts or coupons can also be communicated through mobile apps when customers are around the area.

Mobile apps can also be valuable for pinpointing the source of problems and customer complaints. If customers are genuinely unhappy with a certain product or service, their frustration gets on platforms such as social media. Instant notification apps allow these compalints to be forwarded directly to your team. The quicker your team gets information on the root of the problem, the faster solutions and updates can be developed.

For any additional buzz you want to generate for your products or services, there is always an app around that can bring results. Aside from all the tools and practices here, consider integrating the product itself to make it applicable on the mobile arena. Mobile-friendly is the theme for future business development, so you are placing your brand on a successful path by following this trend.