Public Relations, also known as PR, can be a confusing concept. In a nutshell, public relations is promotion of an individual, a product, or a brand. What this means is: if you have something you think others would be interested in learning about, PR is the simple, easy choice to get the word out.
After learning that, though, the question that usually follows is: why is PR important? Here, PR’s importance is broken down into three major parts:
GATHERING AWARENESS IN THE MEDIA
For resourceful entrepreneurs, up-and-coming celebrities or designers, and others who want to promote their product and gather awareness, PR is a great choice. Through Public Relations, a product, individual, or brand gains awareness.
Examples of this awareness include: a mention in television shows such as the news or talk shows, articles in newspapers and magazines, blog posts on blogs, and updates in magazines. The media refers to television, magazines, newspapers, publications, and blogs, and PR can be the trick to gather awareness about what you’re promoting in the media.
GAINING TRUST AND CREDIBILITY
This is an obstacle most people who are already famous struggle with. While people may know your name and know about whatever you want to promote to the world, do they trust you enough to purchase your product or follow you? Does your credibility make them want to listen to whatever you have to say?
Through PR, these questions can be answered easily. The product you’re promoting will gain trust and credibility among your target audience. Rather than a lukewarm reaction to your products, people will make the connection in your mind because they’ll already have seen your advertisements and the work of your PR agent. Once they make that crucial connection, they’ll be more likely to purchase your product, trust your brand, and listen to you as an individual.
REAPING THE REWARDS OF YOUR WORK
It takes effort, dedication, time, and money for singers to release their albums. The same goes for professional bloggers. And don’t forget about major companies selling the community their brands. The point is, no matter what product, brand, or individual you want to promote, it takes a lot of your energy and money out of your pocket to do so.
If you’re investing so much in whatever you want to promote, then the smartest choice to get those investments back and multiply them would be to use PR. Reaping the rewards of your work might sound easy at first, but without the help of a talented PR agent—someone who can guide you through the advertising process and sell your products—it can easily become difficult.