Writing title tags can be difficult, but it is necessary for SEO purposes. If you measure the success of your SEO strategy, then this is not something new. People have been told to include the most important keyword at the beginning of the string and the company name at the end. That is an excellent way to start since Google’s spider accesses words in the order they are presented. However, the performance of your SEO strategy might tell a different story.
Optimize Title Tags Too
It is not uncommon for Google to change a title that you provided because they are trying to inspire action from the end user. The tech giant is more concerned with the user’s experience on the site than anything else, so they want to stimulate decisive action. Sometimes it may be necessary to rearrange things a bit and try only relevant words or phrases. For instance, if the location isn’t related to your business, then it doesn’t need to be included in the title tag.
Don’t worry about trying to do an exact match in your title tag because many times it will just sound weird. You’ll also want to consider the prospective device that your targeted audience is likely to see the title on. Desktops give you some extra room but not so much on a cell phone. If your primary audience is going to be using a cell phone, you need to provide for that in your SEO strategy and your title tags.
Use The Meta-Description Wisely
The meta-description gives you that little bit of extra room to communicate critical features of your business. For instance, if your business is an eatery, then you need to get the name of it in your title tag so even cell phone users will see it. The location can go in the meta-description. You have three hundred characters that will display in the meta-description so use it to its full ability and make it work for you. You have to write the meta anyway, so use it to your advantage and never leave it out.
Multiple Title Tags
Part of a good SEO strategy is optimizing every page on your site, and the same goes for title tags. The homepage is not always the most important page. If you run a locksmith business that offers residential as well as commercial locksmith services and car lockouts, each relevant page needs an optimized title tag. If someone is locked out of their car and using their cell phone to search for locksmiths who do car lockouts, they probably won’t click on a page for a commercial locksmith. Optimize your title tags according to their relevance.
Test And Change
It is essential to measure the effectiveness of an SEO strategy before making changes. If you don’t measure, then you won’t know where the changes are needed. Your SEO strategy affects your rankings, your traffic and ultimately your bottom line so don’t go at it blindly. It is not a guessing game, and if you do guess, your rankings will suffer. Sure, it’s okay to make changes, but they need to be strategic changes with purpose. SEO is hard enough with all the different algorithms and Google crawling your site, but it is harder to recover from bad SEO because it questions the site’s legitimacy. Measure the effects of your SEO strategy and make changes accordingly. That includes changes to title tags.