With recent news of Instagram’s launch of their YouTube competitor (help.instagram.com/381435875695118), it isn’t surprising that YouTube has upped their game for brand marketers using the juggernaut video site for consumer outreach. On the same day that Instagram released IGTV, Google also released their new Creative Suite for YouTube (adwords.googleblog.com/2018/06/youtube-creative-suite.html). Their new multi-tool launch offers a variety of helpful products video marketers can utilize to improve the effectiveness of their video outreach creations. If your brand is using video as an integral part of your content marketing strategy (and you should be), following is what you need to know about YouTube’s new Creative Suite.
A/B Tests for Video
YouTube’s new Creative Suite offers A/B video testing for YouTube users. Integrated with Google AdWords, this new video testing feature will allow brands to measure everything from message awareness to intent to purchase. Brands participating in A/B tests for their video marketing efforts can expect to view results in under one week to better access the impact of their video creations.
Creativity Analytics for Video
YouTube wants to help video enthusiasts better understand the impact of their creativity. Their new creativity analytics for video will allow YouTube enthusiasts to analyze segmentation of their audience via video retention statements. YouTube plans to release video annotations by the end of 2018, allowing brand marketers on YouTube to annotate everything from product images to company assets pictured within video shots.
Video Advertisement Arranging + Director Mix
YouTube is also releasing their Director Mix tool (alpha release) that allows brands to create multiple versions of an original video and then rearrange components of each video. Users of the new YouTube Director Mix tool will be able to customize everything from video sound to video text. Combined with the newly released Video Ad Sequencing interface (also in alpha release), YouTube marketers will be able to create brand messaging advertisements that can be viewed as one solitary component or split their ads across multiple sections of a video.
Understanding the video resources available to you is essential if you want to maximize the potential of your business’ video marketing efforts. Dive into YouTube’s new Creative Suite to see how you can tweak your video content for maximum impact. With the launch of Instagram’s new IGTV, it is imperative you optimize your YouTube video channel for success if you want to stay ahead of your competitors.