Setting up a business online can be an exciting process. However, there are also challenges, especially when it comes to attracting new customers. Whether you are offering a service or a product, the steps you need to take in order to find new clients and buyers are similar. New customers are often looking for a…
Even with the rise of online and mobile shopping, consumers still make a substantial amount of purchase decisions in a physical retail store. This is an important consideration as managers are planning their store layout and design. How do you approach your retail design with the best sales optimization? Here are some practices and tips…
You know what a meta description is, right? It’s that line or two of text, describing a web page, that appears below the title and URL of a site in search engine results. And it’s important. When you’re creating content marketing, it might not seem that important. You’re wrapped up in putting a catchy title on…
One of the challenges content marketers face is the necessity to consistently come up with fresh content. One of the easiest ways to do that is to recycle content by re-using what has been used already. The concept seems simple at face value: You use content you’ve already published but in a new way, which…
Over 70 percent of American companies now use Instagram as of 2017, (sproutsocial.com/insights/instagram-stats/) and it’s no surprise. Instagram is one of the best places to get more clicks and find new customers, with much higher engagement rates than Facebook or Twitter (webstrategiesinc.com/blog/which-social-media-sites-get-the-most-engagement). However, marketers must understand the culture and aesthetic of Instagram to take full…
Content curation is the practice of finding, choosing, organizing, and sharing digital content about a specific topic. It’s different from content creation because it doesn’t require publishing new material. It only involves sharing existing content with your audience. Benefits of Sharing Curated Content Sharing curated content is cost and time effective. It gives you a…
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