Starting a small business is an adventure, but success requires a lot of work and planning. It takes more than having a great product. You have to let people know you are available and that you have something they want. You might make the world’s most delicious cookies or have the best pet-sitting business on…
People often forget that a public relations team is an investment in your business that can bring massive returns. Understandably, companies can be nervous and even leery about hiring a public relations team. However, if the team has experience in your particular industry and there is chemistry, then it can take things far. Public relations…
One of the key benefits of having a content calendar in place for your medical marketing team is the ability to have a structured workflow. You know who is responsible for doing what as well as when the task is due. It also allows you to visualize how and where the content will appear for…
If you had the best product or service in the world but no way to get it in front of the right audience, your business would fail. Spreading your message can get expensive, so you will want to ensure that you get the most from your effort. When it comes to your overall success, the…
If you own a restaurant business, you might think it’s enough to provide high-quality food and excellent customer service, but it’s not. You must also learn to market your restaurant efficiently so that you can optimize your profit. An effective marketing strategy will get as many of your potential customers to discover your restaurant as…
There are marketing tactics that allow you to use the game to draw customers to your business. Pokémon Go has more than 21 million active daily players, and is the most popular mobile game in US history, according to Forbes. The only way to play the game is to get out of the house and…
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