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Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
Most business owners will be familiar with the concept of search engine optimization (SEO) for their company’s website. However, many may not know exactly what it means or what it entails. Indeed, there are a number of common misconceptions and misunderstandings surrounding SEO, such as: 1) The SEO process always remains the same. One of…
Link building is an important part of SEO. Without authoritative links pointing at your site, your optimization efforts are nil. Search engines specifically look for these links and consider them in their advanced algorithms when determining SERPs. The thing is that it can be difficult to earn the type of powerful links that really benefit…
Understanding searcher intent can be difficult but it is a necessary part of modern SEO. Searcher intent is the motivation behind the keyword query. Understanding what that motivation is and how it is being applied allows to you to make your keyword strategy more intuitive. This falls in line with what the major search engines…
Nearly 100 hours of videos are uploaded to YouTube every minute. How can users help their video shine in the midst of so many other, more popular videos? As with blogging and website traffic recommendations, SEO (Search Engine Optimization) is the best way to bring viewers into your video universe. Since, like Google, YouTube is…
Business owners planning to upgrade their company’s brand design should not overlook the importance of local SEO in their re-design efforts. Understanding how local search engine optimization influences any design tweaks is crucial for brand builders who don’t want to do more harm than good with a website re-design. If you are a business owner…
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