If you create content for marketing, maybe you’ve run into this not-uncommon scenario. A piece that covers the same subject as previous content delivered on the same platform at the same time, to the same audience, bombs compared to similar material. Despite mirroring previously successful stuff, you don’t get anywhere near the comments, likes, or…
Facebook can be a great resource for your business. It’s a place to grab the attention of your current and future customers alike. However many business owners are not sure of how to get the most out of this big opportunity. Above all else, social media provides you with the chance to craft a narrative…
No matter the quality of your product or service, you won’t get the results for which you have been hoping unless you find a way to connect with your prospects. One of the best ways to do so involves learning how to craft compelling sales letters that will inspire people to move forward with the…
Writing content can be a lucrative hobby or career choice. If you can learn to write well enough to draw readers in, you have a valuable skill. Here are five tips for crafting content that will benefit you and your readers. 1. Focus on a specific audience If you’re trying to write content that appeals…
If you are like other marketers and business owners, you are always on the search for new ways to improve your sales. No matter how good your product or service might be, you won’t get the results for which you had been hoping unless you know how to highlight the benefits and features in a…
Ephemeral content is something that only lasts for a specified amount of time before disappearing, and increasing numbers of social media outlets have been using it in recent months. Some examples of ephemeral content are livestreamed videos and stories, which feature videos and pictures from a user’s day that disappear after 24 hours. Many people,…
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