Social media marketing can be a complex business, especially if you are new to it. A lot of brands take the view that any level of social media coverage is good and don’t pay too much attention to the individual networks. It’s certainly true that something is better than nothing, but getting social right takes…
There’s no time like the beginning of a new year to re-assess your marketing strategy. You should look at the media and business landscape to figure out the right methods for growing your brand. This article will explain the best practices for growing your business in 2018. Know Your Social Platforms The landscape of social…
Social media marketing has become a big deal for most people, both from a personal and professional point of view. Twitter is a platform that is relatively easy to use and a great place to influence and communicate with others. However, being able to influence has a lot to do with having a large following….
SEO is an important first step in creating an online footprint for your brand and increasing your profit margins. Although it can be challenging to focus on SEO in the delicate early stages of building your business, the first stages are the most critical time to lay the foundations for success. SEO has the potential…
Content is everywhere. It’s used to sell things, help with problems, and even entertain. Whatever you’re writing content for, you want it to be interesting enough to hold your reader’s attention. Here are four tips for creating compelling content. 1. Hook readers with your headline Your headline is what your readers are going to see…
A few years back, when the internet became the world’s primary source of information, a few new buzzwords popped into the business world’s vocabulary. They were in phrases such as “content marketing” and “inbound marketing.” They sounded foreign then but are familiar now. Still, some businesses and individual marketers don’t seem to have a firm…
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