Pinterest presents an excellent opportunity to drive traffic to your website, product, or service, but only if you know how to take full advantage of all that the platform has to offer. By taking the time to familiarize yourself with all of the tools and techniques available, it is possible to gain an edge that…
Content marketing is more than just a passing trend. Consumers are smart, and they want to be informed; that puts content marketing at center stage in 2018. Marketing strategists have caught on to the fact that consumers are done with the hype. People are busy, and their time is valuable, so if you want to…
If you do only one thing this year to increase the effectiveness of your social media marketing, integrating video into your customer acquisition strategy is a must. More potential customers are consuming video than ever before, across multiple platforms and in multiple formats. From long-form video on Instagram’s recently launched IGTV to short-form videos in…
Face it: marketing is an essential part of every business. Whether you have a brick-and-mortar chain or a small service website, there is no business without marketing. Marketing allows consumers to find your business and spread the word to other potential customers. Marketing takes many forms, especially today, and includes content marketing, social media marketing,…
Facebook marketing offers a fantastic return on investment if you know what you’re doing. The problem is that many people don’t. Just when they start to figure things out, then new algorithms are released, or some other significant changes turn things upside down. Facebook marketing is set up to be user-friendly, but there are so…
Content marketing has unrivaled power to drive an online business forward. Done properly, it can generate impressive returns for an attractively modest investment. But in any lucrative sector, you’ll be up against stiff competition, and that means your content needs to be of the highest quality. Can your business produce this content using your current…
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